We're excited to announce that Phoenix Ash Apparel has undergone a visual rebrand, and we can't wait for you to see our new look! Our new logo, fonts, and color scheme are bolder, brighter, and more dynamic than ever before, with shades of red, orange, and yellow making an even bigger statement. But this isn't just about a new aesthetic. We're using this rebrand as an opportunity to refocus on inclusivity and what it means to be a truly welcoming brand.

Our new logo still features a phoenix rising from the ashes, which represents transformation and resilience - two qualities that we believe are essential to anyone on a mental health journey. The bold colors of red, orange, and yellow are associated with passion, energy, and optimism - all things that we want to inspire in our customers.

But it's not just about the visuals. We've also taken a hard look at our messaging and the way we communicate with our customers. We want to be absolutely clear that everyone is welcome here. No matter your gender, race, sexual orientation, or mental health status, we believe that you deserve a safe space to be yourself.

We've also taken steps to make sure that our products are more inclusive. We've expanded our size range and are working with more diverse models to showcase our clothing. We're committed to making sure that everyone can find something that they feel comfortable and confident wearing.

We know that rebranding is a big change, but we hope that our customers will embrace this new direction. We want to create a brand that is truly inclusive and supportive of everyone on their mental health journey. Thank you for being a part of Phoenix Ash Apparel's transformation!